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TWJ Capital Invests $400,000 in iNeoMarketing (SYS-CON Media)
iNeoMarketing, an eMarketing software firm located in Northern Virginia announced today a significant pre- Series A bridge funding contribution of $400,000 from TWJ Capital. The investment will be used to grow the company’s product development, sales and marketing infrastructure for its product PluraPage.
Original post by Yahoo! News Search Results for emarketing and software by Elliott Back
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ComScore Search Engine Marketshare, October ‘06
Google
October: 45.4%
September: 45.1%
Change: +0.3%
Yahoo
October: 28.2%
September: 28.1%
Change: 0.1%
MSN
October: 11.7%
September: 11.9%
Change: -0.2%
ASK
October: 5.8%
September: 5.8%
Change: 0.00%
AOL
October: 5.4%
September: 5.6%
Change: -0.02%
Source: ComScore
Original post by Stoney deGeyter
Serving the Client’s Best Interest is Not Always in the Client’s Best Interest!
Ever since PubCon our team has been ignited with new, bold and innovative ideas. I don’t think there has been any point in our eight year history that we have had a better team assembled. We’ve got more ideas on the table than we’ll be able to implement within the next twelve months. That’s [...]
Original post by Stoney deGeyter
PubCon ‘06: Duplicate Content Issues
I was only able to attend the last half of this session (having decided to use my ninja stealth abilities to sneak out of “Optimizing your Site for Higher Conversion Rates”). After my ninja vanish maneuver I found myself strolling the halls of the conference looking for a good session to crash. I peeked in [...]
Original post by Jason Green
PubCon ‘06: CSS & HTML Coding Today
While this session was largely dominated by Daniel Goldman’s Opera discussion (which was marked with many mysterious references to the Nintendo Wii, or more specifically the Opera Browser contained therein), there were a couple of interesting bits that I captured from the panelists:
Even those that evangelize the use of well formed CSS and HTML still [...]
Original post by Jason Green
PubCon Vegas 2006: Guy Kawasaki Keynote Address
A brisk stroll to the Las Vegas Convention Center with the team from Pole Position Marketing started Day 1. It was a bluebird sunny Southern Nevada morning and the Center was abuzz with attendees to 3 different events including the G2E Gaming Convention. Navigating one of the largest areas under roof in the world proved [...]
Original post by Jonas Hartley
PubCon 2006 Vegas: Legal Issues of Domain Name Ownership
I attended this session purely to educate myself about something that I knew nothing about, and I’m glad I did. Here are some helpful tips and pieces of information:
Register any trademarks with uspto.gov. Apparently it is quite easy to do and does not take much time. Safeguarding your company name is a good start that [...]
Original post by Seth Tachick
Golden Rules for Search Engine Optimization (SEO)
Search engines are hot topic. Google has great financial reports every quarter. Google is the most used search engine and if you want to use the power of search engines and to have success on the Internet you have to do your search engine optimization (SEO) wisely. We will give you several tips that will help you in making better SEO campaigns.
Rule #1 – Quality content
You probably know about that “Content Is King” rule. It is especially true for SEO. Try to have relevant and quality content, at least 400 words per page. Search engines love lengthy articles. You web site should be up-to-date, articles and news have to be added on a regular basis, at least once a week. This will show to search engines that your web site is an ongoing project and not some “let’s make a web site for Adsense” schemes. Make your content relevant to your target audience, use appropriate keywords but don’t make a mistake and do keyword stuffing. Keyword stuffing is when someone intentionally includes many keywords and repeats them many times in the article hoping to achieve better search engine placement. Search engines are machines but they are not naïve, and they are getting “smarter” every day. Your keywords need to have the most appropriate keyword density. You won’t be able to know the right keyword density because search engines often change their rules. Several great resources and software can help you to choose the right keyword density and to be up-to-date with search engine trends.
http://www.searchenginewatch.com
http://www.searchengineguide.com
http://www.webceo.com
http://www.webposition.com Rule #2 – Link popularity
Links are the next most important rule in making a successful search engine optimization. Many search engines give very much weight to number of web sites that have links to your web site. It is especially case with Google, the most important search engine, that use their proprietary technology called PageRank that ranks web sites by counting number of links it has on other web sites. However, quantity is not the most important thing. You should have quality links. So, Google will give you better PageRank (PR) if you have links on web sites with higher PR. They assume that if quality sites link to your web site that your site is quality, as well. ThatÂ’s why you should make ad swaps with quality web sites that focus on similar audience like your web site. Please be aware that linking between sites that are on the same server (IP address) wonÂ’t bring you benefit in increasing your PR. To check your link popularity type site:www.yourdomainname.com in Google search bar and you will get list of sites that have links to your web site. Also you can use a free service at:
http://www.marketleap.com/publinkpop/
Also, you should have a good internal navigation on your web site. It is recommended that you design your web site that every page can be accessed within 3 clicks.
Rule #3 – Meta Tags
Meta tags give different information about your web site. The most used Meta tags are for title, keywords and description. Meta tags are placed between tag in your HTML document. It is very important to give good page titles, description and keywords for every page on your web site. It doesnÂ’t have to be too short, but also it doesnÂ’t have to be too lengthy. Between
There are several useful free services that will help you in finding the best keywords for your web site. We can recommend you these services:
Google AdWords Keyword Tool
https://adwords.google.com/select/KeywordSandbox
Keyword Suggestion Tool
http://www.digitalpoint.com/tools/suggestion/
Also, there are other Meta tags that you can use in your web site.
This Meta tags give info to search engines when they should come back to your web site and re-index it.
The following Meta tag gives info to search engines what to index. In this case they will index all pages. However, you can also make some restrictions and to deny that some pages be indexed by search engines with making a so called robot.txt file.
Also, you can place a Meta tag that will give info about you or the author of your web site.
Those 3 rules are the most important rules in search engine optimization. Also there are other rules that we will only mention like to use a so called ALT tags to give description to your images, donÂ’t use database-driven links (make them search engine friendly) and donÂ’t use frames in designing your web site. Also, it is highly recommended to submit your web site to Open Directory Project web site (http://www.dmoz.org). It takes time to be indexed there but it is useful because it will help you in better search engine placement and many sites use Open Directory Project database on their web sites.
After you have completed your SEO campaign you will have to check your rankings on search engines for different keywords. Beside above mentioned SEO software, we can recommend you these free services for checking keyword/ranking placement:
Free Search Engine Ranking & Keyword Tracker
http://www.digitalpoint.com/tools/keywords/
Search Engine Placement Check
http://www.marketleap.com/verify/default.htm
We wish you to achieve the first results page!
tags: seo, internet+marketing, search+engine
Original post by Seth Tachick
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