Client Profile

As a leading tutoring company in Toronto, TutorBright offers uniquely personalized learning programs designed to meet each child's specific needs. TutorBright is recognized for employing certified instructors who specialize in using innovative teaching strategies to accommodate a wide range of learning styles.

Business Situation

Before partnering with Convurgency, TutorBright had a minimal online presence, and no ranking in search engines for key search terms. Although they explored traditional marketing initiatives, most traffic to their website came from referrals and press releases circulated by the company itself. Realizing that future growth depended on high rankings in online search engines, TutorBright approached Convurgency to help them develop a strategic online marketing plan.

Solution

1. TutorBright consulted Convurgency for help in effectively using their marketing budget, and to explore marketing strategies not limited to SEO and PPC.
2. Convurgency performed a detailed needs analysis with TutorBright in order to understand their overall business, marketing objectives, and industry. They also conducted online visibility research to determine how TutorBright's current online efforts compared in the competitive landscape, and to verify the best approach for advertising TutorBright online.
3. To generate sales leads online, Convurgency recommended a performance-based strategy which involved a combination of all our services

Results

• Achieved top ranking in organic search for non-branded key search words
• Increased the number of visitors from searches in Google using non-branded terms (i.e., "tutor toronto") by 199%
• Within six months increased total traffic by 99.53%
• Increased organic search traffic by 46,900% (from search engines - Google, Yahoo and Bing)
• Increased total lead volume by over 80% (contact forms, registration etc)

Client Profile

As a leader in Toronto's plumbing industry for more than 25 years, Leaside Plumbing & Heating specializes in plumbing repairs and emergency work for residential and commercial locations. Leaside plumbing serves their clients with a team of well trained and experienced repair technicians.

Business Situation

Before choosing Convurgency's services, Leaside Plumbing had an outdated website with limited functionality, static content, and no rankings for keywords on major search engines. The company tried traditional marketing tactics, such as local lawn signs, yellow pages (print and online), and radio advertisements, but received negligible response from their target audience and no tangible returns on their investments.

Leaside decided to expand their online presence to access a wider target market. Convurgency recommended a website redesign to help convert web traffic into sales and to achieve better search engine ranking on search engine results pages (SERP).

Services Implemented: Website Redesign, SEO campaign

Solution

• Leaside Plumbing approached Convurgency with the request to implement a custom SEO solution.
• Convurgency conducted a detailed Needs Analysis to better understand Leaside Plumbing's business, marketing objectives, and industry. They also did research to determine Leasides's current online visibility, and to understand the industry's competitive landscape (i.e., what were the internet marketing efforts of Leaside's competitors).
• Convurgency recommended an up-to-date, SEO optimized, and professionally designed website.
• During the implementation process we focused on training Leaside to effectively:
• leverage the site's new functionality in order to consistently improve company visibility
• maintain their web site so it remained a valuable marketing tool well into the future

Results

• Created a custom-designed, professional website highlighting the value of the company's services
• Achieved first page ranking for chosen target keywords across Canada
• Became one of the top local listings for 'Toronto plumber' - a highly competitive keyword phrase
• Increased the time visitors spent on the site by 122.83%
• Decreased the number of visitors who left the site within the first 30 seconds by 76.15%
• Increased visits to other pages on the site by 114.59%
• Produced a customized SEO campaign that became the client's main source of website traffic

Client Profile

D’Angelo and Sons has provided superior roofing and exterior finishing services in Hamilton and Burlington for over 30 years. As a well-established family owned business, D’Angelo and Sons is currently expanding into surrounding cities such as Oakville, Mississauga and Vaughan.

Business Situation

Before successfully partnering with Convurgency, D’Angelo and Sons explored a variety of online and traditional marketing strategies. Although they tried working with other marketing agencies to implement print and pay-per-click (PPC) advertising to increase sales, their return on investment was minimal.

D’Angelo and Sons decided they need a stronger online campaign to expand their business and achieve better results. Convurgency recommended a website redesign to convert more traffic into leads. They also proposed an aggressively targeted search engine optimization (SEO) and PPC campaign to drive more traffic to the website.

Services Implemented: Website Redesign, SEO, and PPC

Solution

1. D’Angelo and Sons aimed to increase their website’s conversion rate (convert visitors into increased sales)
2. Convurgency conducted a detailed needs analysis to understand D’Angelo’s business, marketing objectives, and overall industry. They also performed online visibility research to evaluate D’Angelo’s current online presence, to assess the competition’s online strategies, and to establish tactics for achieving the company’s goals.
3. Convurgency recommended an optimized and conversion-focused website redesign, and a SEO and PPC campaign. To get results as quickly as possible, Convurgency implemented the new SEO and PPC campaign using the client’s existing website until the redesigned website was completed.

Results

• Created a professional, conversion-optimized website that fostered brand recognition
• Achieved top ranking for virtually all competitive targeted keywords and local terms
• Within the first two months, produced 50 phone leads/month as a result of SEO
• Increased website visits by 43.79% as a result of SEO and PPC
• Increased website leads by 100%

The grass isn't always greener.

Although Nutrilawn believes in simple things, like delivering ecologically-frendly lawn care services to their clients, the website wasn't delivering the results that were creating greener pastures in sales.

Outdated information, limited franchisees dialogue and no tracked ranking on any search engines coupled with poorly managed PPC campaign, all pointed to the need for major maintenance to get back to a healthy web presence.

Services Implemented:

• Custom web development with CMS
  
• Lead routing
  
• SEO
  
• Local Search
  
• PPC optimization & Management
  
  

Measured Results:

• Created a dynamic customer management system which enabled easy site management.
  
• Created a mini site for each individual franchise.
  
• Implemented a dynamic route-leading system which ensures leads are sent to franchises by location.
  
• Top ranking in franchise cities.
  
• 22.7% increase in search traffic (Q1 2010 compared to 2009).
  
• 27% increase in pageviews (Q1 2010 compared to 2009).
  
• 2,200+ new leads.

Artfully crafting positive results.

Offering hands-on programs in fashion, art, design as well as provide school craft programs year round, Crafty Couture run and maintain day and summer camps throughout Greater Toronto Area,

Previous advertising efforts were only via yellow pages, flyers and publications resulting in absolutely no inquires generated from their website. They had spent a considerable amount of money on an unsuccessful PPC campaign and hadn't utilized SEO to garner increased traffic to their site.

Convurgency implemented an SEO and PPC program that expanded their relevancy online and increased enrollment in almost all seasons.

Services Implemented:

• Search Engine Optimization
• Paid Search Marketing
  
  

Measured Results:

• SEO listings for for main keywords
• 70% of business is now coming from the website.
• First Page visibility for target keywords all over Canada.
  
• Phone calls/inquiries have tripled.
• Page views up by 200%.
• Traffic increased by 200% in 6 months.
• Enrolment is full now is almost all sessions.

Furnishing change.

Wholesaling and distributing furniture products all across Asia, a furniture company realized that the order process created a serious bottleneck for any retailer wishing to make a purchase.

An order would first have to be placed by phone and checked manually to see if the products were in-stock before the order could be fulfilled. The process was costly, time consuming and required considerable investment in human resources to implement.

Services Implemented:

Convurgeny designed and installed a program that allowed inventory to be uploaded to the website so that a buyer could see what was currently available in real time.

Next, a secure retail log-in was built that allowed staff to search and verify inventory levels. An integrated order process was added so requisitions could be conveniently completed on-line.

Measured Results:

With the implementation of the new website with inventory and ordering functions, the company cut administrative costs by 65% and created a near paperless facility.

Keeping Pace.

For businesses that do not have in-house computer and IT support, Pace Technical offers timely, cost effective solutions. The challenge facing the company was that their advertising and marketing efforts where not delivering the expected results.

Online presence was minimal with poor search engine ranking and keyword search phrases proving ineffectual. Additionally, money invested in traditional advertising media: IT publications and B2B magazines, failed to deliver significant returns on their advertising budget.

With intense local and off-shore industry competition offering similar services, Pace needed to expand their on-line visibility on major search engines with non-branded keyword phrases to expand the company's market share.

Services Implemented:

• Search Engine Optimization
  
• Off-site promotion
  
• Website Analytics
  
  

Measured Results:

• 1300% increase in weekly organic traffic, and a 70% increase in overall traffic.
  
• Monthly sales went up 185%.
  
• The average time a customer spent on the site increased 36%.
  
• Within six months, Pace ranked for more than 20 highly targeted and competitive keywords in various search engines.
  

A picture perfect website.

With photo albums, scrapbooks, table-top photo frames and magnetic bulletin boards, Pictureme.ca offers North America's most expansive collection for the consumer.

A dated website with poor layout and old photographs was failing to provide Pictureme.ca with the returns that they were expecting. Despite investing in a PPC campaign, the efforts yielded no results. Convurgency was able to design a plan that lowered their cost per lead and create an entirely new client base.

Services Implemented:

• Custom design
  
• Custom web development for e-commerce
  
• Search Engine Optimization
  
• eBay Integration
  
  

Measured Results:

• Professional Web Design highlighting product line/promotions.
  
• First Page visibility for target keywords all over Canada.
  
• Page views up by 300%.
  
• Time spent on site increased 150%.
  
• Traffic increased by 200% in 6 months.
  
• Online sales doubled.
  

Best foot forward.

Sole Custom Inserts offer orthopedic custom inserts and are rapidly becoming one of the largest providers in North America, delivering a value-based, reliable product.

Despite a strong brand, the company had no ranking on search engines and non-branded keywords triggered very little organic traffic to the website.

Services Implemented:

Convurgency designed and initiated a search engine optimization program to re-postion the company's ranking and visibility within all popular search engines. this was coupled with a vigorous off-site promotion package that helped stimulate sales.

Measured Results:

• Top ranking for broad relevant terms
  
• 184.7% increase in non-branded organic search
  
• 39.2% increase in pageviews
  
• 122% increase in non-branded ecommerce sales revenue
  

Rock solid performance.

New company's require a solid foundation to build a good marketing program that creates awareness and converts leads into sales. Unfortunately, budgetary constraints often impede a favourable outcome.

Verona Stone specializes in stone maintenance and restoration in both residential and commercial environments. With very little budget, the company had focused their marketing efforts on flyers and mailers receiving little response and no positive return on their investment.

Services Implemented:

Convurgency delivered a program that included SEO and PPC that returned virtually all their business growth in 2009 - 2010.

Measured Results:

• Top ranking in organic searches
  
• Top ranking in sponsored searches
  
• Received a steady flow of inbound leads
  
• Tripled revenue over previous year of business