The grass isn't always greener.

Although Nutrilawn believes in simple things, like delivering ecologically-frendly lawn care services to their clients, the website wasn't delivering the results that were creating greener pastures in sales.

Outdated information, limited franchisees dialogue and no tracked ranking on any search engines coupled with poorly managed PPC campaign, all pointed to the need for major maintenance to get back to a healthy web presence.

Services Implemented:

• Custom web development with CMS
  
• Lead routing
  
• SEO
  
• Local Search
  
• PPC optimization & Management
  
  

Measured Results:

• Created a dynamic customer management system which enabled easy site management.
  
• Created a mini site for each individual franchise.
  
• Implemented a dynamic route-leading system which ensures leads are sent to franchises by location.
  
• Top ranking in franchise cities.
  
• 22.7% increase in search traffic (Q1 2010 compared to 2009).
  
• 27% increase in pageviews (Q1 2010 compared to 2009).
  
• 2,200+ new leads.

 

 

Artfully crafting positive results.

Offering hands-on programs in fashion, art, design as well as provide school craft programs year round, Craftycouture run and maintain day and summer camps throughout Greater Toronto Area,

Previous advertising efforts were only via yellow pages, flyers and publications resulting in absolutely no inquires generated from their website. They had spent a considerable amount of money on an unsuccessful PPC campaign and hadn't utilized SEO to garner increased traffic to their site.

Convurgency implemented an SEO and PPC program that expanded their relevancy online and increased enrollment in almost all seasons.

Services Implemented:

• Search Engine Optimization
• Paid Search Marketing
  
  

Measured Results:

• SEO listings for for main keywords
• 70% of business is now coming from the website.
• First Page visibility for target keywords all over Canada.
  
• Phone calls/inquiries have tripled.
• Page views up by 200%.
• Traffic increased by 200% in 6 months.
• Enrolment is full now is almost all sessions.

Furnishing change.

Wholesaling and distributing furniture products all across Asia, a furniture company realized that the order process created a serious bottleneck for any retailer wishing to make a purchase.

An order would first have to be placed by phone and checked manually to see if the products were in-stock before the order could be fulfilled. The process was costly, time consuming and required considerable investment in human resources to implement.

Services Implemented:

Convurgeny designed and installed a program that allowed inventory to be uploaded to the website so that a buyer could see what was currently available in real time.

Next, a secure retail log-in was built that allowed staff to search and verify inventory levels. An integrated order process was added so requisitions could be conveniently completed on-line.

Measured Results:

With the implementation of the new website with inventory and ordering functions, the company cut administrative costs by 65% and created a near paperless facility.

Keeping Pace.

For businesses that do not have in-house computer and IT support, Pace Technical offers timely, cost effective solutions. The challenge facing the company was that their advertising and marketing efforts where not delivering the expected results.

Online presence was minimal with poor search engine ranking and keyword search phrases proving ineffectual. Additionally, money invested in traditional advertising media: IT publications and B2B magazines, failed to deliver significant returns on their advertising budget.

With intense local and off-shore industry competition offering similar services, Pace needed to expand their on-line visibility on major search engines with non-branded keyword phrases to expand the company's market share.

Services Implemented:

• Search Engine Optimization
  
• Off-site promotion
  
• Website Analytics
  
  

Measured Results:

• 1300% increase in weekly organic traffic, and a 70% increase in overall traffic.
  
• Monthly sales went up 185%.
  
• The average time a customer spent on the site increased 36%.
  
• Within six months, Pace ranked for more than 20 highly targeted and competitive keywords in various search engines.
  

A picture perfect website.

With photo albums, scrapbooks, table-top photo frames and magnetic bulletin boards, Pictureme.ca offers North America's most expansive collection for the consumer.

A dated website with poor layout and old photographs was failing to provide Pictureme.ca with the returns that they were expecting. Despite investing in a PPC campaign, the efforts yielded no results. Convurgency was able to design a plan that lowered their cost per lead and create an entirely new client base.

Services Implemented:

• Custom design
  
• Custom web development for e-commerce
  
• Search Engine Optimization
  
• eBay Integration
  
  

Measured Results:

• Professional Web Design highlighting product line/promotions.
  
• First Page visibility for target keywords all over Canada.
  
• Page views up by 300%.
  
• Time spent on site increased 150%.
  
• Traffic increased by 200% in 6 months.
  
• Online sales doubled.
  

Best foot forward.

Sole Custom Inserts offer orthopedic custom inserts and are rapidly becoming one of the largest providers in North America, delivering a value-based, reliable product.

Despite a strong brand, the company had no ranking on search engines and non-branded keywords triggered very little organic traffic to the website.

Services Implemented:

Convurgency designed and initiated a search engine optimization program to re-postion the company's ranking and visibility within all popular search engines. this was coupled with a vigorous off-site promotion package that helped stimulate sales.

Measured Results:

• Top ranking for broad relevant terms
  
• 184.7% increase in non-branded organic search
  
• 39.2% increase in pageviews
  
• 122% increase in non-branded ecommerce sales revenue
  

Rock solid performance.

New company's require a solid foundation to build a good marketing program that creates awareness and converts leads into sales. Unfortunately, budgetary constraints often impede a favourable outcome.

Verona Stone specializes in stone maintenance and restoration in both residential and commercial environments. With very little budget, the company had focused their marketing efforts on flyers and mailers receiving little response and no positive return on their investment.

Services Implemented:

Convurgency delivered a program that included SEO and PPC that returned virtually all their business growth in 2009 - 2010.

Measured Results:

• Top ranking in organic searches
  
• Top ranking in sponsored searches
  
• Received a steady flow of inbound leads
  
• Tripled revenue over previous year of business