As a leading tutoring company in Toronto, TutorBright offers uniquely personalized learning programs designed to meet each child's specific needs. TutorBright is recognized for employing certified instructors who specialize in using innovative teaching strategies to accommodate a wide range of learning styles.
Before partnering with Convurgency, TutorBright had a minimal online presence, and no ranking in search engines for key search terms. Although they explored traditional marketing initiatives, most traffic to their website came from referrals and press releases circulated by the company itself. Realizing that future growth depended on high rankings in online search engines, TutorBright approached Convurgency to help them develop a strategic online marketing plan.
As a leader in Toronto's plumbing industry for more than 25 years, Leaside Plumbing & Heating specializes in plumbing repairs and emergency work for residential and commercial locations. Leaside plumbing serves their clients with a team of well trained and experienced repair technicians.
Before choosing Convurgency's services, Leaside Plumbing had an outdated website with limited functionality, static content, and no rankings for keywords on major search engines. The company tried traditional marketing tactics, such as local lawn signs, yellow pages (print and online), and radio advertisements, but received negligible response from their target audience and no tangible returns on their investments.
Leaside decided to expand their online presence to access a wider target market. Convurgency recommended a website redesign to help convert web traffic into sales and to achieve better search engine ranking on search engine results pages (SERP).
D’Angelo and Sons has provided superior roofing and exterior finishing services in Hamilton and Burlington for over 30 years. As a well-established family owned business, D’Angelo and Sons is currently expanding into surrounding cities such as Oakville, Mississauga and Vaughan.
Before successfully partnering with Convurgency, D’Angelo and Sons explored a variety of online and traditional marketing strategies. Although they tried working with other marketing agencies to implement print and pay-per-click (PPC) advertising to increase sales, their return on investment was minimal.
D’Angelo and Sons decided they need a stronger online campaign to expand their business and achieve better results. Convurgency recommended a website redesign to convert more traffic into leads. They also proposed an aggressively targeted search engine optimization (SEO) and PPC campaign to drive more traffic to the website.
Although Nutrilawn believes in simple things, like delivering ecologically-frendly lawn care services to their clients, the website wasn't delivering the results that were creating greener pastures in sales.
Outdated information, limited franchisees dialogue and no tracked ranking on any search engines coupled with poorly managed PPC campaign, all pointed to the need for major maintenance to get back to a healthy web presence.
Offering hands-on programs in fashion, art, design as well as provide school craft programs year round, Crafty Couture run and maintain day and summer camps throughout Greater Toronto Area,
Previous advertising efforts were only via yellow pages, flyers and publications resulting in absolutely no inquires generated from their website. They had spent a considerable amount of money on an unsuccessful PPC campaign and hadn't utilized SEO to garner increased traffic to their site.
Convurgency implemented an SEO and PPC program that expanded their relevancy online and increased enrollment in almost all seasons.
Wholesaling and distributing furniture products all across Asia, a furniture company realized that the order process created a serious bottleneck for any retailer wishing to make a purchase.
An order would first have to be placed by phone and checked manually to see if the products were in-stock before the order could be fulfilled. The process was costly, time consuming and required considerable investment in human resources to implement.
Convurgeny designed and installed a program that allowed inventory to be uploaded to the website so that a buyer could see what was currently available in real time.
Next, a secure retail log-in was built that allowed staff to search and verify inventory levels. An integrated order process was added so requisitions could be conveniently completed on-line.
With the implementation of the new website with inventory and ordering functions, the company cut administrative costs by 65% and created a near paperless facility.
For businesses that do not have in-house computer and IT support, Pace Technical offers timely, cost effective solutions. The challenge facing the company was that their advertising and marketing efforts where not delivering the expected results.
Online presence was minimal with poor search engine ranking and keyword search phrases proving ineffectual. Additionally, money invested in traditional advertising media: IT publications and B2B magazines, failed to deliver significant returns on their advertising budget.
With intense local and off-shore industry competition offering similar services, Pace needed to expand their on-line visibility on major search engines with non-branded keyword phrases to expand the company's market share.
With photo albums, scrapbooks, table-top photo frames and magnetic bulletin boards, Pictureme.ca offers North America's most expansive collection for the consumer.
A dated website with poor layout and old photographs was failing to provide Pictureme.ca with the returns that they were expecting. Despite investing in a PPC campaign, the efforts yielded no results. Convurgency was able to design a plan that lowered their cost per lead and create an entirely new client base.
Sole Custom Inserts offer orthopedic custom inserts and are rapidly becoming one of the largest providers in North America, delivering a value-based, reliable product.
Despite a strong brand, the company had no ranking on search engines and non-branded keywords triggered very little organic traffic to the website.
Convurgency designed and initiated a search engine optimization program to re-postion the company's ranking and visibility within all popular search engines. this was coupled with a vigorous off-site promotion package that helped stimulate sales.
New company's require a solid foundation to build a good marketing program that creates awareness and converts leads into sales. Unfortunately, budgetary constraints often impede a favourable outcome.
Verona Stone specializes in stone maintenance and restoration in both residential and commercial environments. With very little budget, the company had focused their marketing efforts on flyers and mailers receiving little response and no positive return on their investment.
Convurgency delivered a program that included SEO and PPC that returned virtually all their business growth in 2009 - 2010.