PPC

Search Engine Marketing, a.k.a Pay-Per-Click, a.k.a. PPC is often the first place businesses turn to when looking to generate traffic from search. However, the simple fact is that most companies are wasting enormous sums of money on irrelevant clicks.

There are many variables to focus on when setting up and optimizing a campaign. We performs a ful audit of existing PPC campaigns, and ensure they continue to run as tightly as possible. We examine such factors as:

• » Optimal days and times to run the campaign
• » Ad groups, keyword matching, bids, negative keywords
• » Available channels (search network, content network) and knowing when to use them
• » Analytics data - pages per visit, bounce rates, average time on site…etc

A minor change can make a huge difference to the bottom line. We look at every single aspect of a campaign to see what can be improved with the ultimate goal of increasing ROI.

With Convurgency you can take the guess-work out of PPC.