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Smart Email Marketing guide [ Buy now! | Reviews ]
Simple Email Marketing Explained
Most marketers understand the basic concepts of email marketing. You have a list of email addresses. You create an email and ‘blast’ it out to them. Of those that receive the email (some are blocked or invalid emails), some people will open it. Some of those that open it will actually click on links within the email, and some of those that click will convert (purchase a product, register for an event, etc).
Here's an email of metrics from a basic email campaign, with some average numbers:
 List size: 1000 subscribers
Valid Recipients: 95% (actually receive the email)
Opens: 25% (of the people who receive it)
Clicks: 20% (of the people who open it)
Conversions: 20% (of the people who click through)
Average conversion value: $39.99 (the cost of the product)
This can be represented by the formula:
1000 x .95 x .25 x .2 x .2 x 39.99 = $379.91
Obviously, if I can get more subscribers, I’ll make more money. Imagine I’m able to double my list size. Here's the formula:
2000 x .95 x .25 x .2 x .2 x 39.99 = $759.81
Wow, double the profit! But how much work and time did it take to double that list size? Indeed, it would take quite a bit of effort to double a list size. And this is where the concept of Smart Email Marketing comes into play.
Smart Email Marketing
What if I told you that you could easily double your profits, with the same list size? (and no, not by doubling the offer amount!) Smart Email Marketing works on the premise that if you can optimize each component of the formula, you can derive far greater profits from your existing subscriber list. For example, by refining your list quality and sender reputation/authentication, you could increase the deliverability rate to 97%. Here's the formula now:
1000 x .97 x .25 x .2 x .2 x 39.99 = $387.90
With a better subject line, you could easily achieve a 35% open rate:
1000 x .97 x .35 x .2 x .2 x 39.99 = $543.06
With optimized content and layout, you could lift the click-to-open rate by 10%:
1000 x .97 x .35 x .3 x .2 x 39.99 = $814.60
With content and creative matched to your landing page, you could even lift your conversion rate by 5% without much difficulty:
1000 x .97 x .35 x .3 x .25 x 39.99 = $1018.25
So we’ve almost tripled the profit, with the same list size! Now imagine what it would be like if you actually did double the list size, with all components of the formula optimized!
This imformative, 37-page report will explain many real ways in which you can optimize these components. As you read them, you’ll understand that they’re not fluff, not concepts and theory, but tried and true practices that are based on logic and common sense. In fact, when you read many of them, you’ll probably smack your head and wonder why you didn’t think of them!
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