Unhappy customers are 28x as likely to talk about your business as happy customers. Make sure they're not tarnishing your reputation!
Call it reputation management. Call it protecting your brand. Whatever you call it - it's a positive thing, making sure that when people search for your business by name they find only positive information.
Perhaps your business has gone through some... restructuring. Or perhaps there has been bad press. Whatever it is, you don't need it clouding the first page of search results, and turning off possible customers from ever contacting you.
The idea is simpe: we create and promote optimized content with a positive message, with the intent of getting these ranked higher than the trouble page(s). We will also promote relevant pages that are currently ranking below the trouble page, to get them higher, effectively pushing it lower.

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