Online marketers are constantly looking for the next big thing that will give them the advantage over their competitors, and yet without using 'Blackhat' techniques which will trip Search Engine TOS flags. The most well-established means of website promotion is currently Text Link Advertising, which thousands of companies do privately and through agencies such as Linkworth.
While Google and other search engines work hard to crack down on links sponsored purely to increase search ranking, sponsored content and linking is going strong. The latest craze in Search Engine Marketing is sponsored blog posting. This began on a private level, with individual bloggers offering a post in their blog as a means to Make Money Online. The great benefits and low cost of blog advertising quickly became apparent, and companies starting to spring up to manage this on a large network basis. One of those was PayPerPost.com, which is now well-established. The latest into this arena is Linkworth, and only time will tell how successful they are with the venture.
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