Recently while walking through Google Analytics with a client, he asked what the bounce rate was. I explained that it's simply the measure of people that arrive at a page on your site, and exit, or 'bounce' off your site without going any further. These people either found the info they need on that one page, don't see what they're looking for, or are confused about where to go from there.
His bounce rate was 25%, and he was worried about that. I was actually quite impressed, as in my experience that's pretty low! I was going to write a lengthy article on the subject, but Scott from Self Made Minds does such a great job explaining bounce rates, that I don't need to. Great article, I'll be keeping that one on hand!
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